Shirt with no pocket - Left chest or right chest position
- Find a horizontal line at the center of the armholes, from armpit to shoulder, and then find a vertical line from the neck/shoulder seam. Where the two points meet would be the center of the design. If you place this line too low, the design may go across a woman's breast area.
- Another option is to use the horizontal line at the level of the second button or snap.
- On a v-neck shirt, use the horizontal line even with the bottom of the v as a guide.
- Center of design should go where lines intersect.
- A general guideline is:
- Women's: 7-8" down, 4 to 6" from center of placket
- Men's: 7.5 to 9" down, 4 to 6" from center of placket
If you are putting the person's name and logo on two sides, the name should go on the right, and the logo should go on the left. Rationale: When you shake hands, your eye naturally falls to the other person's right shoulder/chest area. If the name is on the right, you're more likely to remember it.
Click to learn more about the BRAVO
