Maximum Promotions

I had a great time teaching Vesna and Alex at Maximum Promotions in Sioux Falls how to run their new embroidery machines. Maximum Promotions is a fairly large company that has gone national with it's flag business. As a Nebraskan, they were eager to show me the flag that they made for the Huskers. The 60'x80 flag that you can see in the attached photo has made by hand by Vesna and her team in the Applique department. Vesna and Alex are going to be instrumental in helping Maximum Promotions bring the embroidery production in house, giving them more control over price and lead times. Another benefit to having the machines in house is that they can create a single piece for their sales force to take out on sales calls. This is a very effective strategy in selling embroidered goods. If you haven't tried this yet, give it a shot!

Mark Nelsen, the owner of Maximum Promotions is also an author. As a fellow entrepreneur he recognized in me what he calls "a gift". The gift being the Spirit of the American Entrepreneur - which also happens to be the title of the book he wrote about those of us who choose to open our own business. I have read the book - it's free and it's online here.

Please take a couple of hours to read the book, especially if you feel like you also have the "gift".