Saturday, March 3, 2012

Diggin My Threads/M.Y. Embroidery

One of the hardest things about starting a new business is trying to figure out what to name it.  Mindy from Diggin' My Threads or M.Y. Embroidery is no exception.  You see, Mindy's husband Dave owns an Excavation company thus the name Diggin' My Threads but Mindy's initials are MY so the name M.Y. Embroidery is also a perfect name for a company.   Leave a comment below if you want to help Mindy come up with a final decision on the name.

Dave's excavation company was needing some embroidered caps to give out to customers, so Mindy went out and got some quotes on embroidered caps.  The company that she went to was charging $25 per cap for an order of 12 caps and all they were allowed to put on the caps were the company name in an arc across the front of the cap.   The thought of shelling out $300 for 12 caps was a little rediculous, so Mindy decided to look into what it would cost to purchase her own embroidery machine and make her own caps.  By the end of training we had digitized a design for the cap which included lettering on the front and their logo on the side.  We were pleased with how the design looked and  as I left Mindy was ready to stitch out the other 11 caps that she needed. 

People ask me all the time what to charge for embroidery.  Now, I for one certainly think that we as embroiderers need to value our skills, investments and time, but I also believe that you need to keep your prices reasonable to keep your customers happy.   So, the moral of the story is.... if someone is charging you too much for embroidery - give me a call.  :o)  I'd be happy to hook you up with an embroidery machine and get you started making your own stitches for money.


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